A SEA OF OPPORTUNITIES AND IDEAS AWAIT OUR EXPLORATION. MANY TIMES, THEY ARE HIDDEN INSIDE SOMETHING THAT LOOKS LIKE A ROCK. BUT THESE LITTLE INCONSPICUOUS SEA JEWELS HAVE SO MUCH TO OFFER ON MULTIPLE LEVELS.
We invite you to join us on this adventure to examine interesting topics revolving around human nature, capture lessons learned and best practices when it comes to business, discuss obstacles and challenges in the marketplace, discover trends and garner feedback from our network.
These ‘thought pearls’ (or pearls of thought) will be harnessed and gathered here in our corner of this vast sea of opportunities.
Latest Posts
Does the perfect Marketing Plan exist?
When you search for marketing plan templates, suggestions, or best practices, there are bountiful articles, posts, videos to learn from. But out of all the examples and guidelines, are they truly the ‘best marketing plan’ for your efforts? When it comes to the best marketing plan for your company/team, we believe it would be one…
Keep readingThe Sales Lifecycle Coming to Fruition
In the last post we talked about the difference between sales and marketing. We also discussed how it would be difficult for one to be successful without the other. This time let us explore business development and how it plays into this process, since it really takes all three components to play ball. Business development…
Keep reading=, vs, or &? Marketing _ Sales
Many people equate Marketing to Sales. We believe that Marketing is the strategic effort at a macro level, versus Sales as a targeted approach of the conversion itself – the actual transaction at a micro level. Undoubtedly, Marketing and Sales go hand in hand, and their efforts intertwine with each other to project the team…
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